New Partnership with Detpak

TIMG to collect, sort and guarantee recycling of Detpak's sustainable RecycleMe™ takeaway coffee cups

In a New Zealand first, coffee cups across the country will be collected and recycled into paper, thanks to the introduction of Detpak’s RecycleMe™ System.

New Zealand is currently sending over 200 million cups to landfill every year.

Detpak’s award-winning collection system provides a solution for the coffee industry by guaranteeing all collected paper cups will be recycled into copy paper.

The revolutionary RecycleMe™ takeaway cups feature a next generation lining that can be easily removed from the cup to ensure recyclability within standard pulping processes.

Detpak Manager of Marketing Group Brands Anna Falkiner said the RecycleMe™ System promotes a longer life for paper cups and supports a circular economy to keep products, components and materials at their highest utility and value for as long as possible.

“Our RecycleMe™ collection system is a total end to end solution, turning takeaway cups into recycled copy paper, and contributing to positive global environmental change,” Anna said.

In New Zealand, Detpak has aligned with The Information Management Group (TIMG) who are part of the Freightways group of companies to collect, sort and guarantee recycling of the cups.

General Manager of TIMG Ben Pryor said it was exciting to be a part of a true environmental solution for takeaway coffee cups.

“TIMG NZ are excited to partner with Detpak to align on this fantastic sustainability initiative,” Ben said.

“TIMG NZ currently service an extensive network of over 10,000 locations nationwide as part of our existing document destruction service.

“The collection of RecycleMe™ cups will be seamlessly incorporated into the current TIMG distribution network.

“TIMG NZ and Shred-X, another member of the Freightways group of companies based in Australia, will perform all of the logistics, sortation, shredding and baling services to enable the cups to be recycled into copy paper,” Ben said.

The RecycleMe™ System provides a holistic solution, with front of house collection stations also incorporating a lid collection with a guarantee the coffee cup lids will also be recycled.

The system is going to be officially launched in New Zealand with Streetwise Coffee locations on November 5.

Streetwise Coffee are implementing Detpak’s RecycleMe™ System as a way of diverting coffee cups from landfill.

“Our customers are increasingly concerned about the environmental impacts of single use cups,” Streetwise Coffee said.

“Consumers want the convenience of takeaway coffee without the guilt of wasting paper cups.”

RecycleMe™ – Cup today. Paper tomorrow.

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About Detpak

A Member of the Detmold Group, Detpak is a global manufacturer of innovative, sustainable paper and board packaging dedicated to the food service industry. The Detmold Group has been owned and operated by the Detmold family since 1948. Detpak combines global reach with local expertise and offers a large range of ready-to-go packaging items as well as custom-print and tailored packaging solutions.

About TIMG

TIMG has over 30 years’ experience in transforming, managing or destroying sensitive business information. As a specialist information management business, they’ve developed a robust, innovative and fully secure range of solutions. With 10,000 existing document destruction collection locations around New Zealand, the collection of RecycleMe™ cups will fit seamlessly into their collection model.

About Streetwise Coffee

Streetwise Coffee pride themselves on making exceptional coffee. With 22 locations around New Zealand, Streetwise carts are iconic for their provision of takeaway coffee. An ongoing emphasis in ethical and sustainable operating has seen Streetwise partner with Havana Coffee to ensure ethically sourced coffee beans, and recently partnered with Detpak to guarantee that their takeaway cups can be recycled.